Ecommerce Consulting
Need a little help with your ecommerce site? You may be surprised
to know that selling new ecommerce sites is not our primary source
of income. Our business goal is to help businesses and
organization create and grow successful business and ecommmerce web
sites. Much of our work comes through consulting with customers on how
to continue to increase the effectiveness of their online ecommerce or
business site. Increasing the effectiveness of your ecommerce site
begins with numbers...
Number of visitors to your site
Ratio of visitors to buyers
Ratio of visitors to new customers
Ratio of visitors who call the 800 number
Ratio of visitors who request information
Ratio of visitors who download product information
Etc.,
We use these numbers to help us target exactly which parts of your
site need improvement and whether or not the changes we make or suggest
actually increase the effectiveness. You may be working with the most
creative people in the world but if you are not measuring the success of
their ideas, they may well be a waste of time. We start with a
realistic look at your site and your business goals to determine if
there is alignment. Your site may be getting tons of hits but if the
actions the visitors take don't positively reflect on your business
goals they are of little use. We do in-depth keyword research to make
sure that the keywords you are optimizing for are worth the effort. This
helps up create a more effective optimization effort. We also look at
specific sections of your site for improvement opportunities. We monitor
measurements before we start the re-design and after we are finished to
make sure that the changes we made increased the effectiveness. Our
process is simple.
- Set the goals for the site.
- Design changes to better meet those goals.
- Implement the changes.
- Measure the effect of the changes on our preferred results.
- Evaluate the effect on our goals and re-adjust if necessary.
- Design changes to better meet those goals.
If this sounds familiar you have probably been exposed to the continuous
improvement concepts introduced by W. Edward Deming in Japan after World
War II. We use many of his concepts and methodologies in helping our
customers create more effective web sites.
So, if you need a fresh view of how to increase the effectiveness of
your web site you may well have found your home.
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