Focus On Business Goals

Business Website Goals to Consider

The first step in creating a website design plan includes clearly defining your goals for the website, what actions your customers need to achieve those goals and the measures you will use to determine whether or not your plan is working.

Following are some of the more common website goals. However, they are just a start and your goals should be matched to your overall business goals.

Customer communication and interaction goals.

  • Automate customer information request to minimize response time.
  • Improve customer relations with relationship building interactions.
  • Provide multiple avenues of contact and feedback between you and your customers.
  • Automate customer and employee requests and responses, return requests and approvals and other employee and customer time consuming processes.
  • Provide multiple avenues of contact and feedback between you and your customers.
  • Simplify customer interaction.
  • Improve customer satisfaction through rapid response communications.
  • Build customer involvement through automated customer feedback, comments and evaluations.

Improve revenue, and revenue growth.

  • Generate more sales
  • Improve sales conversion rates
  • Improve sales support
  • Improve ROI

Integrate your website with backend business management processes.

  • Marketing
  • Sales
  • Social Media
  • Advertising
  • Customer Support
  • Project Management
  • Application tracking
  • Asset management
  • Inventory management
  • Fulfillment management
  • Returns management

Automate Employee support and internal processes.

  • Training
  • Employee Q & A
  • Employee Collaboration tools
  • Internal social networking
  • Employee satisfaction tools